Agents found buyers through open houses of new listings and calling clients about interest rate cuts.

Are you curious about where your next unexpected customer might come from? Just the other day, I sat down with my daughter to dissect the origins of our buyers over the past month. Here’s what we discovered: 

The power of open houses. The number one source was open houses—specifically, brand-new homes for sale and listings with recent price reductions. Hosting open houses for these properties attracted a significant number of buyers.

“Sometimes the best leads are hiding in plain sight.”

Connect with your sphere of influence.. The second source was agents reaching out and talking to their sphere of influence. They engaged clients in real-life conversations by discussing the recent interest rate cuts, wishing them a Happy Fall, and doing the FORD call—asking about Family, Occupation, Recreation, and Dreams. This approach led to a lot of referrals from clients.

We were amazed at how these two simple strategies boosted buyer activity in 30 days. Sometimes, the best leads hide in plain sight, proving that curiosity can go a long way in uncovering hidden gems.

Affordability is up and more buyers are entering the market, bringing more opportunities. Now is the right time to act. Call us at 818-953-5300 with any questions or comments. We're here to help.